These are definitely the slowest moving exclusive action figures of the year (the Early Bird kit still holds the record for slowest moving overall exclusive), and I'm wondering if the 13 buck price tag on them is going to end up sinking the whole "overpriced figure in a clamshell" experiment once and for all. My Target got two cases of the figures (12 of each) and I'd say they've sold one case worth, give or take, of those figures.
It's also the first time in recent memory that Target (well, my local one anyway) has advertised an exclusive and had it actually be on shelves for anyone to purchase, which I think is great. I've gone into Target several times this week for one thing or another and every time there have been Lava figures, the Plo Koon JSF, and the Clone Battle Packs sitting on the shelves looking at me (the latter two are, believe it or not, moving better than the Lava figures).
I still like the figures as a novelty thing (they're staying carded for sure), but I will freely admit that the price is WAY too high for them, especially with the rumored "light-up" feature not coming to fruition. I'm hopeful that the "slow" sales of the Lava figures this time around makes Target reconsider their whole "premium figure" exclusives, and we go back to 5-6 dollars across the board for an action figure.
Honestly, the thing that disturbs me more is that there aren't any Plo Koons on the pegs and/or included with the JSF right now. But this is neither the time nor thread to discuss that.