I agree... The Marvel figures really didn't do a thing for me... I understand it was maybe their way of seeing how EU with some "familiarity" would fly at retail though, I think it was fairly calculated that the Marvel figures were all known film characters just looking funky... Cheap easy way for Hasbro to dip their toe in the pond and all, haha. But they just fell flat with me... The new stuff though is incredible. I may not even like the EU it's from but I'm pretty sure I'll always buy the 2-pack as long as the figure(s) look nice and realistically styled.
I don't dig a lot of stuff from EU but I'm kinda looking forward to it... That Infinities set for instance. I have no interest in that comic, but those figures are rockin'.