I can't wait for Hasbro to increase the price by another dollar because of this new style of card. The design of it kind of implies that the coin thing is true, so that's enough for Hasbro to keep the "hologram tax" increase, but AWESOME new packaging? Call the Brinks truck!
And just to show how out of touch Hasbro really is with what people want, instead of keeping a card design which has been universally praised for both its aesthetic appeal and its simplicity, they go to an OUTSIDE DESIGN FIRM to help put together a new card style to celebrate the 30th anniversary. Am I the only person who still likes the "if it ain't broke, don't fix it" mentality?
Going by that card design (and this is pure speculation), there is going to be a much smaller bubble, meaning that stands are probably going to go the way of the dodo, as well as larger accessories and/or two packs (along the lines of Bolt/Guo), and money spent on this new packaging will probably mean less invested in articulation and fewer new figures vs. repacks. And don't even get me started on the vehicle boxes having the angled edge. If the Sith Infiltrator wasn't going to fit in the square box of the starfighter assortment, there's no way in hell it will fit now without some serious de-scaling.