Its funny, I've been thinking about this lately too. For some reason, my last few visits to Wal-Mart (actually, visits for the last few months) have been quite frustrating. We stop there occasionally, to check out the Star Wars section (haven't gotten a single figure at Wal-Mart in probably 6 months)...and every once in awhile we do some grocery shopping there if we are there anyways (along with toiletries, etc.) I will admit they do have some good prices on some things like that, but if I could at all avoid shopping there, I would. My wife and I are both Target people...we really enjoy shopping there, its never so crowded you have to ram your way through the aisles (plus, the aisles are nice and spacious), their prices aren't much higher than Wal-Mart (or often the same), and they, at least around here, have better toy selections (although no place has had anything lately). I agree with what Scott said, the Targets around here are just nicer, cleaner, and easier to get around in. Plus, I think in many cases, the quality of stuff is a little bit better at Target...more organized, and better kept.