Every time a new wave of SW figures hits HTS.com they sell out almost immediately with some waves and most hot characters selling through quickly multiple times. You can't tell me that kids and mothers are sitting at home hitting F5 just waiting to buy all those action figures they can't find at Wal-Mart. So who the **** does Hasbro think is buying them?
Collectors are the people that are driving the on-line shopping in the hobby lines like GG, Sideshow and Master Replicas/eFx. Why would Hasbro think there's a big discrepancy between collectors buying those lines and buying their line? Retail presence? No. EE, BBTS and others make a living out of selling directly to collectors for all types of toys both singly and by the case, including toys that are sold at normal brick and mortar stores like GI Joe, Star Wars, Marvel and DC superheroes and others.
Even though the Q&A sessions and convention appearances put Hasbro in front of more collectors, statements like those in the Q&A from Friday just seem to indicate that they don't truly understand the collector market. Specifically for the Indy line, that terrible refresh case with only three Last Crusade figures and wave 1 & 2 repacks is tangible proof that Hasbro has their head up their ass.
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