Another thing to consider that really helps with profits is that all costs, - materials, labor, freight - aren't itemized just via SW. Hasbro has a contracts with all those vendors for all their products, so lets say they spend a million bucks per year on manufacturing (generic number,) that's spread out to all Hasbro lines, SW, Gi-Joe, IJ, Transformers, and so-on... The only added cost SW has is the license (which, realistically, all the other lines pay for as well.)