WM pricing generally varies, but it'd make sense that they're starting now nationwide trying to clear out the tons of figures (mostly Legends here) they've got to get rid of before August. And I do believe it'd take till August and steeper discounts to get rid of these, haha.
My local WM has 2 separate Star Wars sections at this point. One dedicated to all 3 lines jumbled together in a mess, and 1 that is a complete endcap of pegs with nothing but Legends.