Sometimes it goes more with a certain audience and what they have the most stock of... From what I've gathered, their role-play stuff sells well, and they produce tons of it, and sometimes it appears like it's not selling but the reality is they make a ton and sometimes get stuck with extras, but the numbers they sell far outweigh the overproduction. Just what I've gathered/heard over the years.
And so they're stuck with Rex helmets and sabers, and figure to move stuff that's out there before the end of July they'll give some of it away. Figures I think are a more controlled production situation. They may have lots of some figures, or not, and maybe the offer just doesn't apply as well then? That's a possibility anyway. I'd think at bes tthey have lots of Legends maybe, and that may not even entice people much.
Roleplay stuff's popular though, so I think this may help clear things a bit. I've got one Rex helmet, and a few extra forms printed just incase I find stuff in the next 2 months. I figure, why not? Ya know?
I'm actually really happy to get the Rex helmet too... I wasn't willing to plunk money down for one as it's one of those things I'd like to have but am too cheap to buy for myself because I simply didn't need it. Just a goofy thing to own to me. But this offer made it easy for me to get one now. I guess I'll put it up with Vader or something.