Stopped off at TRU quick last night, and they had the "SuperHero Showdown" starter packs. I kind of want to pick up the Spidey/Thing pack, but didn't really have the cash...maybe later. That being said, while I really like the idea of 3 3/4" scale figures...the 2 packs were going for $15 each, or $7.50 a figure, which seems a bit steep. That's more than a Legend costs at Wal-Mart, and about the same as Target or TRU. I think if ToyBiz wants to do well in this market, they might have to go a little cheaper than that. I guess that, as far as I know, they are exclusive to TRU at this point...maybe that has something to do with it.