That was news to me too. I am not worried about quality, I do not expect Hasbro level but not anything atrocious.
I do not think the price will be that great. Just a heads up, China has increased their minimum wage by 20% for the entire country this year, manufacturing juts got a lot more expensive. Every factory is going to take this hit. Expect many items in 2011 to be a lot more expensive. This is country wide so this affects everything manufactured there. I would not be surprised if $10 is the normal price at every store for vintage in 2011.
I am still buying this regardless, I think it's a cool concept despite it not being made by Hasbro. Now if a company would do dioramas "playsets"...