I hate to say I will be waiting for the clearance, but at $300, this is a non-starter for me. The figures aren't simply enough of a draw. More figures or a sort of Imperial squad set up might be more intriguing. It's got the driver, a droid which has cheaper and better articulated counterparts, and Jyn, who we know from press release is not exclusive to this set. The analogy to the video game system I think is a good one. That is definitely a price range people will tolerate around the holidays, if the value is there. I don't know how well the Sphero BB-8 did, so I can't speak to that but people I know who have one rave about it. The app integration is a terrific idea, the actual walking mechanism is a terrific idea, the size is good, not great, the figures are good, not great.