Author Topic: Hasbro Black Series Market Research Survey  (Read 1756 times)

Offline McMetal

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Re: Hasbro Black Series Market Research Survey
« Reply #15 on: December 9, 2016, 02:28 PM »
That was literally the most fun I've ever had filling out any survey.

I voted for more accessories and then bases /environment pieces. I said NO to $30 Lando.

I actually think the price point for 6" Grievous they asked me about was $39.99. A little embarrassed to say I said "YES" to that one, but I really want a 6" Grievous figure that wont fall over if I fart in the next room. (Ahem, Disney Elite Series)

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Offline P-Siddy

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Re: Hasbro Black Series Market Research Survey
« Reply #16 on: December 9, 2016, 02:51 PM »
I voted for more accessories and then bases /environment pieces. I said NO to $30 Lando.

I think the bases and accessories is just Hasbro trying to justify a price jump.

I had Bespin Han at $30. 

So the compromise will be $25.99

Offline Dave

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Re: Hasbro Black Series Market Research Survey
« Reply #17 on: December 9, 2016, 03:21 PM »
Agreed that their "would you pay $30 for Lando" question is too simplistic.  Do I want a Lando?  Yes.  Would I be willing to pay $30 across the board for Lando and other 6" figures?  Not sure.  The bar has been set at $20 and its going to be painful for that to jump significantly and me still buy every figure they make.

Woulda been nice to see some sort of mini-conjoint analysis where they could figure out price points, bases, accessories, soft goods, etc. and circle in on the price based on desired features.

Offline Nicklab

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Re: Hasbro Black Series Market Research Survey
« Reply #18 on: December 9, 2016, 03:34 PM »
One question that I got regarding the 6" figure line was based on which value-added feature would I want, and rank those from 1 - 3 in terms of priority.  I ranked them as follows:

1 - Environment / base
2 - Large prop / accessory
3 - Electronics
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Offline Diddly

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Re: Hasbro Black Series Market Research Survey
« Reply #19 on: December 9, 2016, 03:52 PM »
I think any sort of 6 inch price increase is a dangerous tightrope for Hasbro to walk with collectors, no matter what they add to make up the difference. The 3.75 inch line has no competition, but the 6 inch line has three other companies (maybe more) producing stuff, and while it's more expensive, it's easier than ever to purchase. Hasbro would have to knock the accessories/stands out of the park.
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Offline P-Siddy

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Re: Hasbro Black Series Market Research Survey
« Reply #20 on: December 9, 2016, 03:53 PM »
I got that one too.  I wish there was a fourth option of "Great the way it is" because I see the three options as a "People want this added to the figures "
« Last Edit: December 9, 2016, 03:57 PM by P-Siddy »

Offline JediJman

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Re: Hasbro Black Series Market Research Survey
« Reply #21 on: December 9, 2016, 04:35 PM »
There is a link on the main JD page to take the survey.
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Offline Jesse James

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Re: Hasbro Black Series Market Research Survey
« Reply #22 on: December 10, 2016, 05:36 PM »
I'm signed up for Pulse but also just about everything else Hasbro has you sign up for too, for the site, so not sure why some get and some don't on this.  I have gotten past surveys from them but nothing this "collector focused" really.  At least not directly towards basic figures.
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Offline Rob

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Re: Hasbro Black Series Market Research Survey
« Reply #23 on: December 12, 2016, 01:20 PM »
I got $29.99 for 6 inch Bespin Han (no), $19.99 for 6 inch General Lando (yes), $24.99 for 6 inch General Lando with accessories (no), $29.99 for Grievous (yes), $14.99 for 3.75 inch Chewie (no)

I got asked if I'd pay $39.99 for Grievous.

LOLOLOL.

I also wasn't happy about the question about which scale I'd prefer if they only did one.  I answered 3.75, but I bet I'm in the minority on that.

Offline Dave

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Re: Hasbro Black Series Market Research Survey
« Reply #24 on: December 12, 2016, 01:44 PM »
I also wasn't happy about the question about which scale I'd prefer if they only did one.  I answered 3.75, but I bet I'm in the minority on that.

I thought that was kind of a dumb question the way they asked it, and answered it the same way as you.    They should have structured it in a different way so you could allocate points to each product line as I really like both.  However I don't think I could ever advocate for abandoning the 3.75" line, ever.

Offline JediJman

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Re: Hasbro Black Series Market Research Survey
« Reply #25 on: December 12, 2016, 04:09 PM »
I got asked if I'd pay $39.99 for Grievous.

Same here.  I did say I'd go up to $25 for a higher quality version of Lando, but the $40 for Grievous was a hard, hard no.
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Offline Rob

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Re: Hasbro Black Series Market Research Survey
« Reply #26 on: December 12, 2016, 04:30 PM »
I got asked if I'd pay $39.99 for Grievous.

Same here.  I did say I'd go up to $25 for a higher quality version of Lando, but the $40 for Grievous was a hard, hard no.

I don't buy 6" really, but I did say that more accessories would be worth the hike to me.  If they're upping the value that's one thing, if they're just raising the price - no thanks.

Offline Darby

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Re: Hasbro Black Series Market Research Survey
« Reply #27 on: December 12, 2016, 05:02 PM »
Accessories would be cool. Build a droid pieces would be cool. Not $5 more cool. These are already overpriced judging from the market. Unless it's the hot figure, secondary market prices on Amazon or eBay tend to collapse on Marvel Legends and Black Series very fast after their release. There's no incentive right now to overpay for them, and virtually none to pay retail. If you wait a little bit, you'll get them all on sale. There's definitely a snooze you lose factor with these, but with the 6 inch that hasn't been the case since the very first wave or so of these in 2013.

Offline Darth_Anton

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Re: Hasbro Black Series Market Research Survey
« Reply #28 on: December 12, 2016, 08:08 PM »
I wish there was more on the 3.75 inch stuff and the Chewie question was just awful because I really don't want another Chewie. Although I do pick up some 6 inch figures, I made it a point to specify that I'm interested in 3.75 only.
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