That is interesting...I believe they ship in cases of 4, so they must be referring to some sort of purchase limit. I hadn't heard that.
The CS guy at Target was saying there is a 4/16 date in their computer, so it's not coming from the box I guess. I felt like asking why some arbitrary day two weeks from now made more sense than selling them the week the DVD comes out, but I didn't have the energy.
I wouldn't mind waiting except that I wanted to use one of those coupons that expire Saturday.