Author Topic: Toys R Us (Or: Die, Dinosaur, Die!)  (Read 34185 times)

Offline Nicklab

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Re: Toys R Us (Or: Die, Dinosaur, Die!)
« Reply #240 on: June 22, 2019, 11:17 AM »
There appear to be some signs of life!  Toys 'R' Us plans to return in the United States

The article seems to indicate that the new store locations will be significantly smaller, possibly something that would work in a mall setting.  Starting with only two locations is notable because you've got to think that TruKids will launch very strategically and with locations that will give it some level of profile.

With the American Dream Mall set to open in East Rutherford, NJ some time later this year, I'm kind of wondering if they're considering that for a location?  It's going to be one of the two largest malls in the United States.  And it's also supposed to have a Nickelodeon Universe theme park, a concept that would lend itself heartily to a toy store.

The numbers are also interesting:  two stores for the launch.  The company that owns / is developing American Dream is also the company behind the Mall of America in Minnesota, which is on record as the biggest mall in the country and ALSO had a Nickelodeon Universe theme park.  And the Mall of America, which is pretty well known nationally, would make for a solid second location.

All of this, combined with the New Jersey location being close to Paramus, NJ (the highest grossing town for retailers in the United States) gives me a some degree of hope that these could be the places where TruKids relaunches.  Depending on how these test locations perform, it could have significant impact on the rollout for the rest of the chain.
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Offline Nicklab

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Re: Toys R Us (Or: Die, Dinosaur, Die!)
« Reply #241 on: July 19, 2019, 03:35 PM »
The first two locations for the reborn Toys R Us in the U.S. have been announced.  And I was on point about the general vicinity of one of them, which will be in Paramus, NJ (about 5 miles from where I predicted).  The other location will be in Houston, TX.  They're set to open in time for the holiday season this year, and more stores are reportedly in the works for 2020.
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Offline Scockery

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Re: Toys R Us (Or: Die, Dinosaur, Die!)
« Reply #242 on: July 22, 2019, 01:24 PM »
Live, Dinosaur, Live?

Offline Nicklab

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Re: Toys R Us (Or: Die, Dinosaur, Die!)
« Reply #243 on: July 22, 2019, 01:58 PM »
It sounds like it’s going to be a leaner and more efficient dinosaur....
Or so the theory goes.  I’m curious to see how quickly they add more locations.
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Offline Phrubruh

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Re: Toys R Us (Or: Die, Dinosaur, Die!)
« Reply #244 on: July 24, 2019, 11:27 AM »
So TRU is turning into an Apple store?
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Offline Jeff

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Re: Toys R Us (Or: Die, Dinosaur, Die!)
« Reply #245 on: October 8, 2019, 10:16 AM »
You’ll be able to shop at Toys R Us online again — thanks to a little help from Target.

In the last year Target has partnered with EE, Disney, and now TRU Kids all in an effort to strengthen their toy segment (across kids and adult collector markets).
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Offline Nicklab

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Re: Toys R Us (Or: Die, Dinosaur, Die!)
« Reply #246 on: October 8, 2019, 10:44 AM »
The NJ location has a hiring event in the next week.  I suspect they're going to be up and running some time next month.  And while I thought they were going to be called TRU Kids, they're keeping the brand name as Toys R Us.
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