Yeah Pete, I noticed that as well... but I def think there is a backer card packed with the clamshell.
I couldn't agree more that Hasbro didn't put an ounce of thought into these exclusives. They're obviously solely designed to appease the big-box buyers short-term. This is one of those times when I'm reminded in blunt fashion that this is a business enterprise first and foremost, and being a completist collector of mass-market toys isn't always going to be fun. I'm certainly not having any fun at the moment.
As a consumer, I should be walking away from the April 2nd product launch with the notion that ROTS is the best thing ever and be pumped for more product and the movie. Instead, I'm already going into it thinking this is the last-hurrah for the licensees, Hasbro, and retailers, and they will stop at nothing to milk every drop of revenue out of the launch as they can. It's soulless and commercial like never before. At least the other launches let me enjoy being involved in the crass mass-market commercialism. This time I just feel taken advantage of, like some Star Wars addicted whore.
Way to go, Hasbro! Thanks, Target!