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Watto's Junk Yard / Re: Tough Times at Hasbro
« Last post by Jeff on April 22, 2024, 05:50 PM »Hmmm... McFarlane Toys and Hasbro sign multi-brand licensing agreement.
Putting this in here because this seems to be happening more and more where Hasbro farms it's own IP out to other people for the figures/toys.
Hasbro continues the trend of licensing it's own IP to other toy makers - this time it's Power Rangers to Playmates:
https://newsroom.hasbro.com/news-releases/news-release-details/hasbro-and-playmates-toys-enter-strategic-relationship-produce
Reading between the lines, it looks like Playmates will be focused on lines/figures aimed at kids and Hasbro may continue to "activate the brand across their direct-to-consumer channel Hasbro Pulse and as part of its presence at major industry events like San Diego Comic Con".
So Playmates doing kid stuff and Hasbro doing Pulse and/or SDCC exclusives for the Lightning Collection (which is the Black Series-esque Power Rangers line).