As cheap as these things are getting, I still can't get that jazzed about buying another one to open. Which seems to me to be sort of a downside of the "online exclusive". It requires a little more conviction to actually spend that extra dough. Whereas if I saw this thing laying on a shelf at Walmart for $15, and I had the money on me, I could rationalize that much easier. The prospect of an easy return alone makes it a more attractive option, IMO.