After a third successful 3.75" scaled Star Wars HasLab, what do you think Hasbro does next?
- do they get bolder with big money non HasLab things (like the $230 Throne Room playset) and offer a few more direct to Pulse?
- do they go right back to the HasLab well with another 3.75" SW next year?
- do they give non-3.75" SW another HasLab try? And if so, what do you pick that is popular enough for what it'll cost?
I don't really understand the calculus they use(d) to decide what goes the route of HasLab and what goes straight to market (e.g. BoBF Throne Room).
I think a Death Star, if its done in affordable modular bits, would be a no brainer for a direct to market item. It they wanted to do a fully integrated big ass expensive playset they could always go HasLab. I'm just not sure anyone at Hasbro has the balls to make bets anymore on something without HasLab to backstop their decision making process.
I honestly think they should just stick with 3.75" things. There are plenty of cool things they could do and there is no reason to deviate.
The Rancor might have worked if they provided more value from the get go, but by the time they tried to recover from their disastrous rollout it was too late.
All of the 3.75" items funded without much effort. Keep it simple and keep making TVC items we want.