"Bring Back the Playsets" Guy here. I applaud the fact that they're doing any kind of playset, but I think execution and cost are big factors in deciding whether or not this is a success. I was looking for $20-30 modular display sets - a $200 transforming BB-8 playset is a very different thing.
I really hope this isn't being seen as a single data point test of whether or not playsets can sell. I have a hard time believing whatever this is will be cooler than a plastic vintage Death Star. I also have a hard time believing that Hasbro couldn't release the original Death Star with a few upgrades/tweaks for $200 or less. If you connect the dots there, I give this a 5% chance of being anything but a disappointment. As they say, I have a bad feeling about this...