If they are, it's a terrible idea. The Finn Trooper costume would be a much better choice if this is what they wanted to do. Also the case assortment - 5X this set? - is just asking for trouble.
The pairings in the multipacks just seem poorly thought out, overall. At least in terms of any semblance of screen accuracy. Just look at some of this weirdness:
-A Finn and Phasma set should probably have included Finn in Stormtrooper armor, not Finn in the tan jacket with the lightsaber! And if it's Finn in the jacket? Then give him a blaster and/or a satchel of explosives.
The TRU 6-pack is one of the worst offenders.
-Rey & Kylo Ren should have probably included the maskless version of Kylo Ren, not the Armor Up version. Unless of course you're trying to represent Rey in her Force vision where she encounters the masked Kylo Ren in the snowy forest... and somehow I don't think that Hasbro was being that clever.
-The Finn & FN-2199 should have included the Skywalker lightsaber with Finn, since that's the weapon he uses in the Takodana fight.