My purchases have been pretty limited for NFL 10 so far. I've only bought Roy Williams, Adam Vinatieri and chase versions of Ladainian Tomlinson and Trent Green. I have to admit that I'm a little fed up with the repaints and second versions of players.
Jake Delhomme - Rich Gannon repaint
Trent Green - Jeff Garcia repaint
Terrell Owens 2
Rany Moss 2
Ladainian Tomlinson 3 (if you count the San Diego Super Bowl set)
Ricky Williams 2...and he isn't even in the league this year!
Personally, I think that the new Randy Moss is a little bit better than the frist, Scott, but it's your toy dollars to work with. I know that if they made a new Shockey I'd be all over it.