It was more a thing for DST to make good for pissed-off fans who couldn't go to Toy Fair for the Willow.
Say what you will, I say con exclusives are bad for the hobby. Up until recently, I wanted to maintain a complete collection of whatever line I collected, and these (Keldor, WT Will, She-Ra, Jorg Sacul, Mirror Scotty) really make it suck.
They only serve to drive the people who want to buy out of the hobby. I doubt there were many toy buyers swayed by WTW or the more recent Dark Willow. Why they just don't hand out samples of the actual product they'll buy is beyond me.
But, I digress. The pizza guy's here and I'm gonna watch a flick.