Agreed. I'll likely spring for this, maybe on sale, but I also dropped $200 on space walls too.
The only thing I'm worried about is the overall market reception for a thing like this and Hasbro's view of playsets as a result. I think $200 is a tough price point. Its hard to tell from the images how many electronics or cool interactive features there are, but unless this thing is super cool I'm not sure your average soccer mom or grandparent is going to drop $200 on a plastic playset.
I would have preferred a more modular approach with a price point more around $80 where it would be more affordable for gift giving, but collectors and others could purchase multiples or variants that could build to something larger.
I'm going to withhold final judgement until I see better pictures and descriptions.
Hopefully at least Hasbro can get this to retail well before Dec 15th and not screw this up like the AT-ACT last year.