He's a cool one to me... Get a treadwell too, that's nice. I thought he was, for all intents and purposes, as good as the AT-AT Driver overall. Not a new sculpt totally, but good nonetheless, great Hoth filler, and the fact you get Treadwell (albeit again), made it a lot better in my eyes. That's value for the price to me...
To me, the gonk sets an example of maximizing what you get for what you pay... You get the retooled droid, which looks fantastic, plus you get its little attachments to make it unique and even perhaps worth buying twice... Plus you get the Treadwell which could have been painted something different but that's minor.
The AT-AT Driver sorta fits this bill to me too... You obviously don't get as much extra stuff but you get a good overall figure... Unfortunately I don't think all the figures in the wave maximized their utility, so to speak.