Jim Hill's recent podcast talked about how Disney doesn't have the proper infrastructure to sell park merch over the app. He says it gets completely overwhelmed and needs a lot of back office changes. He says the state of in park merchandise (at least in Florida) is behind the times. They are having a tough time figuring out how many they can sell on line and still have enough for the parks. The parks are suppose to take top priority because they don't want to tell a guest an item is sold out because everyone on the internet bought their supply. Disney hasn't completely rolled out credit card chip readers to the parks yet. You think this would be the Mouse's top priority.