Eh, I assume it's just them trying to generate interest, and maintain a forum for, the new site Curto and Myatt kicked off... Honestly it's not my cup of tea, but they're trying to draw in the crowd they have (knowing toy guys collect other toy lines usually) into discussion on other said toys... Rather than form and host an entirely new forum at their new site of course. They are starting as the underdog as there's already large established "general" toy websites out there with forum crowds and things.
I'm a star wars guy though so it's not the kind of thing that piques my interest much... I tend to stick primarility to discussing this stuff. Don't drift too far away. It's too time consuming for me, and I don't even collect much more than Star Wars really.