I mean I can see why they painted it the way they did, but I don't know that a movie deco would've done worse either so that is kind of humorous.
It's definitely not selling and I think a lot of it is the price like others mentioned. It hurts when it's $10 more than similar sized packages on the nearby shelf, and people don't really gather by the box just how big it is. It makes me wonder if this had come in a large (or window?) type box, would it have done better at retail perhaps?
There's a lot of construction to it so a window box maybe wouldn't have looked right.