I don't know what it is, but I just can't get excited about Hulk. Maybe I'm just not a fan of Hulk himself...I don't know. I'm sure Edward Norton will do great, and it's nice to see him in the role instead of that awful Bana dude. I'm sure I'll check it out at some point but I'm not itching to see it like I am Iron Man, Batman and Hellboy.
I like how they're crossing over with characters from movie to movie (ie Tony Stark in Hulk, Nick Fury in Iron Man).
John