Collectibles > The Force Awakens
Toy Fair 2016
Nicklab:
Interesting news article that passed a couple of months ago. That being how Disney trademarked the term "Force Friday" for future movie line rollouts.
I would expect that they're going to do the same sort of rollout for ROGUE ONE, Episode 8 and beyond. Force Friday seemed to be a pretty big and successful promotion. It got lots of press and people scouring retail for new product. I would expect that there will be a limited reveal for ROGUE ONE product before they hold this year's Force Friday.
Diddly:
I learned my lesson from last year and will not be participating in any more Force Fridays. Amazon had everything at midnight anyway. Plus if Hasbro is going to only ship 1-2 cases of product to stores again, it's not worth taking a day off to drive around town coming up empty handed.
Jesse James:
It's all in how you look at it. Looks like Rogue One has a blitz of toys planned so there is that. 3.75" is continuing at least... Whether that makes you happy depends on the individual I guess. It makes me happy.
I've got a lot to be happy about this year in and out it SW collecting I figure.
Darby:
The rampant negativity everywhere online with Hasbro and collecting has soured me on collecting, but coming out of a little self imposed exile to share my two cents. To share some negativity. Just a little in regards to the showing. A little confused that Hasbro showed one new figure - tucked into a multipack of reissues - to feature in a show immediately in the wake of the biggest domestic film of all time. Every other vendor is pushing the film and its variety and Hasbro is not. I LOVE what they showed. Love, love the Snowtrooper, AT AT Driver, Sabine... love Maz. And then they have a Q&A in which they let out all the stuff we're wondering about is coming, some of it soon. So why not show some of it? I don't get it. There's a lot of media requirements now, a lot of shows through the year and TF will never be what it was, but it strikes me as very odd from an optics perspective that the offering is so meek.
The negativity and cry baby-ness of the criticism has been so overwhelming that I've been waiting for Hasbro to say/do something to address it. They have no real relationship with fan sites now. Their social media strategy is confused and not really engaged. They have no real consistent communication strategy at the shows (some of this is no doubt in reaction to the hostility they've faced). I'd like to see them more enthusiastic, more engaged, more positive about their own brand which is the best brand there is. I'd like to see a counter to the avalanche of JUNK that SW collecting mostly is now. If they can't or won't do it, fine. I'll still buy what I buy and do it in silence, but this is a lot better hobby when everyone is talking and participating and connected.
Rob:
Has anyone seen a transcript or video of the Q&A anywhere?
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