Yeah, the sports card thing is a better analogy, I recall that was pretty frustrating too. I guess I can't help but be skeptical that they would produce an equal # of all figures and distribute them evenly. When you start to introduce that whole "chase" angle it gets even worse.
And I know it seems like an arbitrary line to draw in the sand for a grown up collector of action figures, but I'm not ready to stoop to "Weird groping-toys-on-endcap" guy. (Not that there's anything wrong with that, just not the way I want to roll with my collecting, lol)
It's all good, if people dig them, enjoy.