I received the new/repainted Universe Starscream via HTS last weekend. Very happy to get that, and it seems like a nice toy. I really dig the G1 updates of the Classics/Universe line. I don't know how many more I'll be able to pick up going forward, but I hope that they re-do/re-release the Classics Megatron. Having Megs, Starscream, Prime and Bumblebee would be fine for me to have a nice, small display (and a Sideswipe I have as well, since he was one of my favorites as a kid).
I haven't gotten to our Target since last Wed, but if that Prime is clearanced for $35, I'd be tempted as well. I was looking at that the last time we were there, and thought it was pretty cool.