Good point Spectre, sometimes I forget to think about the casual and new collectors when I judge a product release. A shuttle and AT-AT at retail (and Vader's Tie, and Snowspeeder) does make some people happy, and lets Hasbro off the hook for the mold and tooling costs. Seeing these big ships every 5 years or so, if they are done right and end up being successful, may help justify some new ones further down the line.
None the less, choppers, miniatures at 2.50 each (aka unleashed battle packs) and robot/ship/charcter transformers are stinkers and can go away anytime to make some shelf space for Eopies, dewbacks, banthas, and mini-rig type toys.
I love the my little pony cross-over idea. And the R2 that could turn into a robot would rock. Egads, someone probably has a pony-prototype in production.