A little "inside baseball" news today - Litzky PR is no longer doing PR work for Hasbro Star Wars. The new PR firm for Hasbro Star Wars is
R&CPMK, who has been working with Hasbro on some of their own IP product lines (Transformers, My Little Pony, etc).
The work they are doing on Hasbro's IP lines goes across everything. So, for example, for Transformers they have done work for the movies, the cartoons, and the toys. They worked on the
Unicron Haslab as part of their work for the Transformers as well.
Interesting to see Hasbro bringing them on board to market some of the licensed IP lines too like Star Wars. Should be interesting to see how this changes things like the Fan Q&As, the product reveal timing and press release language for Star Wars.