If I were to average my sightings of kids versus 25-35 year old males, over the entire modern era, I would give it a ratio of 1in20. The only time I noticed kids more was during early Episode 2 days, say June, 2002. That's not to say no one is there buying these for their kids, or are in that 25-35 demo and just getting into the line.
The new packaging should do a lot to draw people to the SW aisle for sure. It's purdy, nostalgic, and classy. Having an assortment of core characters makes sense, too. Both are sure to draw new customers and all us completists in initially.
Not offering great figures to back up the potential of the packaging and concept is amazingly dimwitted, however. OTC seems to be a greatest hits line, which would be fine, but please – Bib Fortuna POTF, Wicket, Scanning Technician? These are terrible, horrible figures. Are these the examples of the line’s quality you want to impress upon new customers?
I’m not all against repacks. Just release good ones and have a little dignity, for the love of all things holy.