$20 price point probably steers away a lot of interest as well.
They're still at $20 at B&N and online stores. Targets have them at $9.99 now. Walgreens are $16 or $17, I believe.
I think the figures are cool, but I think the market was over-saturated by Wave 1, and the way it was done was poor, too. B&N was the only Brick and Mortar retailer that a person could buy the figures for months. The figures weren't HTF, either. Just before wave 2 is supposed to hit Walgreens got Wave 1 (along with an exclusive Tyrion) so the only figure of interest to most fans was likely Tyrion. Then Target got into the game with wave 1 (along with exclusive SDCC Tyrion) so there was only one figure to interest fans there and the rest of the wave 1 was left to peg warm.
Wave 2, I feel, had two bad character choices. Another Danerys, while cool, could have been better suited for later wave. I feel it's too soon to have another Dany in a new outfit when there are other characters out there to explore. Khal Drogo (again, cool) might have been better off for a later wave. They could characters that are more important like Cersei or Joffrey, Tywin, Hodor and Bran, Bronn... I'm just not sure how deep they can go into the characters at a $20 price point (I guess if people keep buying, they'll do it).