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The Bullpen / Re: Thor: The Toys!
« on: September 29, 2011, 08:24 PM »
I suspect that it may be the movie studios that are contractually dictating which characters can be revealed in figure form in the terms of the master toy license. Toy licenses don't merely allow the licensee (like Hasbro) to produce whatever they want from the film.
There is a licensing approval process, and that's something we've seen over the years in Lucasfilm's relationship with Hasbro. Street dates, likenesses and marketing schedules are all elements which get agreed upon by both the studio/production company and the licensee. It may very well be the same with Marvel Studios and Hasbro, too.
In the case of the more recent Thor figures, I'm seriously wondering if Hasbro was holding back stock for the release of the DVD. Namely, because Target has a special Marvel movie display piece in the DVD sales department for DVD's, BluRays as well as Captain America and Thor figures.
There is a licensing approval process, and that's something we've seen over the years in Lucasfilm's relationship with Hasbro. Street dates, likenesses and marketing schedules are all elements which get agreed upon by both the studio/production company and the licensee. It may very well be the same with Marvel Studios and Hasbro, too.
In the case of the more recent Thor figures, I'm seriously wondering if Hasbro was holding back stock for the release of the DVD. Namely, because Target has a special Marvel movie display piece in the DVD sales department for DVD's, BluRays as well as Captain America and Thor figures.