I would expect to see SOME degree of price inflation from 2005 to 2015. That's perfectly natural. When you also factor in the economic growth in China, along with the accompanying wage growth in that country, as well as increased safety considerations following the whole lead paint in toys scandal, production costs are definitely higher. All of those increased costs have in turn been passed along to consumers.
However, we are also looking at movie year production numbers. The increased production and sales volume of a movie year has historically had the effect of driving prices down. That is something we're not seeing in 2015. If anything, we're seeing the opposite: charge consumers a premium to get merchandise for the new movies.
Given what we're seeing, what would Hasbro & retailers want to charge for something like the ARC-170 or the upgraded X-Wings today? $100? The pricing on this vehicle line is looking much more like a cash grab, especially considering the way the designs have been dumbed down.