No comment on the movie itself (yet), but I went to see Welcome to Mooseport a movie who's title isn't even worth mentioning here last night, at around 5:00, and (with the exception of the 10:00+ shows) every single showing of Passion was sold out for the rest of the night, and this was for three screens.
They were verifying Passion tickets to get into the Passion screens, had lines roped off, etc. People were lining up at least an hour before the shows, all that stuff.
Haven't seen a movie like that since, (dare I say it?) Attack of the Clones. ('Course, I avoided the LOTR opening weekend madness, too--maybe it was the same there, as well.)
It'll be interesting to see what happens to it in the weeks ahead, after the hype dies down a little (unless it gets. . . resurrected? Ouch.) Can it get repeat business, after the churches stop buying all the tickets?