They're not sure onthe market for new vehicles, and I agree it's too early to tell since we're not even in full swing with holiday shopping... I know near me the Falcon hasn't moved much. AT-TE's did a bit better by my estimation, but mostly at Target where they were on sale early. I still can't find TE's there. Falcons though, I see at WM's, TRU's, and Targets...
Is there a market for it? I think so, but only the end holiday rush will tell of it beyond the obvious collector market for it.
EU got tested with those first comic packs I think, and those did insanely well... All comic packs do well really, and even get reshipped and still sell I've noticed. The only ones that pegwarm almost instantly are Marvel repaint sets, which who would want them if you were a casual buyer really? They're weird looking and don't have anything new/exciting really either. EU I think has surprised Hasbro with its level of popularity. I think some people, even if they don't know the source, find the characters appealing looking and want them... Kids, and even collectors like myself, can be drawn into buying figures from stories we don't know. I know I know nothing of Legacy with that Skywalker descendant and stuff, but I want a figure of that Sith Twi Lek and I bought the "Imperial Knights" becuase those are some badass action figures.
I don't know the story, nor do I really care to know it, but the figures are neat.