Mattel's problem is it needs to be huge or else. A business model like Sideshow is what this brand needs, and it needs to be a little more focused. I understand She-ra and NA fans might want some love, but when you're making the Star Sisters and Ram Man and Spikor aren't even planned, you're doing it wrong.
Though maybe, with Man-E-Faces taking the better part of a week to sell out, they found a good number. If future figures last at least a day, lesser numbers might work out.