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30th Anniversary Collection / Re: Is Mighty Muggs a waste of possible Hasbro 3.75' tooling dollars?
« on: January 6, 2008, 03:11 PM »I couldn't agree more Nick. Of course the 3 3/4" line is their bread and butter as has been mentioned, but the company has to try new things to keep up with the times. Drawing in collectors with the Mighty Muggs that have no interest in the 3 3/4" line makes Hasbro stronger and in the long run they can reinvest the profits. Sure there's possibility for failure, but Urban Vinyl is huge these days and I think it's a smart move by Hasbro to test the waters.
Urban vinyl is huge? I think this is one of the biggest myths going around, thanks mostly to mainstream media giving lots of attention to these "toys for adults." Many Urban Vinyl figures are created in runs of 500 or less, and many (not all, of course) take a long time to sell through at that tiny edition size. (They opened one next to one of my favorite record stores in Phoenix last summer, I can't wait to see if it's imploded upon itself yet next time I visit.)
That and there's probably no chance of these going for more than a year. But hey, it'll be a neat line of whatever it turns out to be that we can all list when the next line of items aimed at audiences that are not us comes out.