Yeah, I'd expect this set to be like the Poe/Stormie set. That was a late October, early November thing. Target does up a toy catalog with coupons and deals that basically go from Nov 1 to Black Friday. I expect this set will be in that ad since they use that to drum up pre-Black Friday business.
edit: Also, I updated Jayson's first post with some bigger pics of the set... didn't really notice Cassian's multi-piece blaster until just now. Very cool.