2024 HasLab - TVC Project, Coming Soon!

[Matt_Fury]

Looks like we're going to have a little more time to speculate.  Hasbro has just delayed the Haslab reveal.

[Nicklab]

Per Hasbro Pulse’s post on Instagram, the launch of the new Haslab campaign has been delayed. 

I have to think there are too many high profile things on the promotional calendar for the franchise.  I’m thinking this could get launched at SDCC.

[Dave]

This was just going to be the reveal, correct?  Or were they going to start taking orders right away?  Seems odd to delay it if they were just planning a reveal.

[Nicklab]

Generally, the Haslab campaigns have started within 24 hours of the announcement. 

SDCC is really the ideal place to launch a campaign.  There’s less on the promotional calendar for the franchise.  And Hasbro gets loads of free promotion because of all of the collector media that’s on hand to cover the announcement and take countless photos. 

[Jeff]

Excellent execution, Hasbro!  "Hey collectors, get excited for the next TVC Haslab reveal...  uh, actually, nevermind - we'll tell you later."

I'm guessing Nick is probably right that they changed their mind and wanted some kind of reveal in-person to fans at something like SDCC.  That makes me think that whatever they picked, it is more impressive to see it in person and get a true sense of scope as opposed to just being able to rely on pics/fanstreams.  (Mos Eisley Cantina playset?)

Or I guess it could be as simple as someone dropped the fragile 3D model and they need to print a new one.

[Rob]

Maybe Steve came back into the fold and didn’t think it was up to snuff.