Kind of surprising to see Hasbro pick up the Trek license, but then again the last movie was great and the toyline wasn't the best (or at least wasn't tearing up retail). Makes you wonder if they (Hasbro) are getting tired of no movement on that live action SW series, and figure this might be the next franchise to latch onto as SW moves out of the spotlight after the 3D releases. Then again, maybe its just another license to have. They really have a lot of stuff covered out there now between their own lines and licensees (particularly stuff tied to movies, which everyone seems to covet). Star Wars, Marvel, Transformers, Joes, and now Trek....really staking claim to the action figure aisle.