Saw this in the local paper...
Best Buy a MN company is starting to shift the way they sell electronics and are targeting 5 standard customers...
Best Buy, the No. 1 U.S. electronics retailer, plans to change its strategy to focus on five core customers it has identified. The effort includes spending $50 million to format more than 100 stores in the next year to cater to these customers:
"Ray" -- The core customer at most of its stores. A family man. Not an early adopter of new technology, but he wants good equipment at a reasonable price. Best Buy's goal: prevent Ray from going to Wal-Mart or other competitors.
"Jill" -- Suburban soccer mom who usually hates to shop at Best Buy. Stores that cater to Jill are not as loud, feature softer colors, include a kids' technology section, and offer a personal shopping assistant service.
"Barry" -- This affluent male professional wants high-end home theater and other digital offerings. Stores that cater to Barry offer specialized financing plans, home consultation services and same-day delivery and installation.
"Buzz" -- The young male technophile who wants cutting-edge video and technology products. Stores that cater to Buzz feature early-adopter technologies and places to try them out, including sofas and flat-screen televisions for testing video games or consoles.
Small business customer: This as-yet-unnamed customer relies on Best Buy to keep his or her business running. A California store that caters to a large number of real estate agents, for example, features grouped product offerings of notebook computers, GPS devices and portable printers, all of which can be used to do business from a car. Best Buy personnel called Business Pros will help advise on the selection of equipment.
I guess this approach is working really well in the pilot stores they are trying out in (out West). I'm really a mix of Ray, Barry and Buzz although Buzz is really dying