The crazy thing is that for the most part, GI JOE (and many other Hasbro lines) are packed (initially) with 2 of each new figure. Something about Star Wars must have somebody in the bean counting pod really vexed or there is something wrong with their "Metrics".
Well, they were-- usually higher than 1-per-box ratios were sold primarily as dotcom cases, some of which made it to the stores and some didn't. Most of the cases from 2007 onward were pretty stingy with the new guys as Star Wars went, GI Joe was largely 1 per case in the bulk of the 25th Anniversary line, Pursuit of Cobra has been either 1 or 2-- depending on the revision. (Wave 3 and 4 were nice, though.)
I think they're balancing cases toward a more retail-friendly ratio, which is a mixed bag. It's not the Darth Vader or Boba Fett repacks that are the pegwarmers...
The real issue seems to be TRU never got anything past wave 2-- correct me if I'm wrong, I've never seen anything new there-- while Wal-Marts seem to get a lot (that goes within a day, up to wave 6) and Target seems to be getting up to wave 5 and I don't think I've seen much if any wave 6 there. The ratios aren't terrible, but there's no new product shipping at some stores.
Transformers is even worse. There's a whole subline called "Reveal the Shield." About nine of those toys got distributed to stores, with another 12+ that-- as far as can be told-- have been available in Australia, Canda, and/or the UK since last year and have never hit American big box stores. They've essentially become US online exclusives, despite stores being out of product, nobody's getting them. It's surreal-- hundreds of thousands of dollars in development were wasted due to poor distribution. New tooling down the crapper.
I can actually find the new SW guys-- but as far as I can tell nobody saw the new Transformers unless you bought online or through a distributor (like the one I work at).