Not a fan of the "Shut up and like it" mentality. Understanding the rationale behind Hasbro's decision making process is one thing. But when they make bone-headed decisions, like not including the main character of a video game in an action figure sub-line, they need to expect some criticism.
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Separate issue: The BBTS website was NOT up to the challenge of handling all of this traffic today. The friend I was ordering with had major problems with the BBTS, and when he let me know about it, I tried too. The site must have been slammed! My cart got emptied a few times before I could finally place the order. I got an order confirmation number and saw the order listed in my account. Confirmation emails? Not yet.