from Galactic Hunter's QNA this week:
With Star Wars having a huge collector following, we know that the past year has presented challenges in keeping up with the line. Similarly, the line that we showed at Comic-Con has been in development since the end of 2007/beginning of 2008, and long-lead projects and commitments are difficult to change, especially when the efforts are exceptionally good as they have been this year. Right now, everything shown should make it to retail in the U.S. In some of the more collector-targeted lines, like Legacy/Droid Factory basic figures and Comic Packs, some of the waves may not be out until Spring 2010, assuming that the forecasted quantities move through and that we do not see further collector slowdown. If that happens, we'll do our best to see that they do get to retail somehow. It is our intention, going forward, to pull back on the breadth and depth of the offering, somewhat. For instance, we have been working to scale back some on the number of new/refresh figures in the Legacy basic figure lineup (the goal is approximately 40-45 new/refresh figures/year for the basic figure line). We are also re-examining the number of collector-targeted offerings and exclusives to pare down to the scope of the line for the time being.
I think this is something that we should've expected for some time. A scaling back of the line. Things have been ratcheting up to something of a fever pitch for some time. We saw some downturns in the line between Episodes I & II, and then between Episodes II & III. But ever since Episode III things have been coming out at an incredible pace.
The numbers Hasbro cited in that response to GH for the Basic Figure line are more in line with what we saw in 2004 with the OTC line. That year we had 38 basic figures plus the vintage line. And there was also no Clone Wars line like we have now. And IIRC, a lot of people were fans of the OTC line.
Compare that with 2009's TLC RED line. That's 50 basic figures in the space of 6 months! And add to that another 18 Saga Legends figures. Oh, and there's another 40 Clone Wars figures in the CW RED line, too. That's over 100 different carded figures being offered in the space of 6 months. That is just an insane release schedule, and I think we should not be surprised that Hasbro is having issues. And this was just with the red packaging. I didn't even account for the blue packaging which would bring the numbers to an even more astounding total.
So what could be more manageable? Here's what I see happening (potentially).
MOVIE BASIC FIGURE LINE - 40 figures
-32 new figures
-8 reissue core characters
COMIC 2-PACKS - 3 general release waves & 1 exclusive
-3 x comic packs / wave x 4 total waves = 24 figures
EXCLUSIVE 2-PACKSTarget - 1 wave = 12 figures
WalMart - 1 wave = 10/12 figures
Add to that a comparable Clone Wars line. A Clone Wars line that still has vehicles and deluxe items that work across both the movie realistic and animated lines. And I think you still wind up with a very respectable toy line. One that has had staying power over 15+ years and is still the #1 boys toys license.