Any pricehike sucks, but $3's hardly worth going ape**** over either, on something most people were ecstatic to find out was $35-ish.
Will it keep creeping up? I don't know. Maybe it's at what it's at for good? This is 100% WM though... They set the prices. Hasbro set the minimum and WM is apparantly raising it. *shrugs* I don't see where anyone could possibly question this, unless Hasbro came out and said, "oh by the way, we made WM pay more for it".