I saw a couple of these tucked on the bottom shelf at Target yesterday. Star Wars has been moved to the "back/end" of the action figure aisle now, as things have been reset with all the Transformers stuff. You would almost miss these Rancors on first glance, at least at our store. I don't know how well it will sell, but it would be too bad if it didn't do well - I think it is one of the nicer toys Hasbro has done in the past few years, particularly among the beasts.